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Creating a Social Media Strategy for Your Small Business
Marketing your small business on social media can be a lot of fun! But, the biggest advantage of having a social media presence is connecting with your client base and growing your business online. And to do that, you need a great social media strategy!
How do you create a social media strategy? What do you need to ensure small business success? Let’s discuss my four tried-and-true steps!
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Jan 207 min read
Views, Reach, and Engagement — Use Your Professional Dashboard to Grow Your Following!
How can you tell which posts your audience is enjoying and relating to? By checking out your Professional Dashboard!
Jun 25, 20242 min read
Striking the Balance: Social Media Management in Your Business
In the fast-paced world of entrepreneurship, there's a delicate dance between working in your business and working on your business.
May 26, 20242 min read
Are You Misusing Hashtags?
One of the most common missteps in hashtag usage is the temptation to employ a laundry list of them.
Oct 30, 20234 min read
Manage That End-of-Year Stress — Start Your Holiday Prep Early!
It might seem early to start thinking about the holidays, but small business owners know better than anyone how fast they can creep up!...
Jul 21, 20235 min read
5 Technical Skills You Need to Improve Your Small Business Marketing!
Running a small business online doesn’t come without challenges — and one of the biggest challenges is learning all the technical skills...
Jun 28, 20233 min read
Creating a Social Media Strategy for Your Small Business
Marketing your small business on social media can be a lot of fun! But, the biggest advantage of having a social media presence is...
May 29, 20238 min read
Social Media by the Numbers: Which Platform is Best for You?
This is my philosophy — you should spend time on the same social media platforms your target audience spends time on.
Apr 28, 20234 min read
You’ve Got Spam! Dealing with Spammers and Keeping Yourself Safe Online
You just got a comment notification or message on social media. But, when you open the comment or message, you see something like this:...
Mar 27, 20233 min read
Stay Organized on Social Media — How to Create a Content Calendar!
Running a business account on social media is much different from running a personal account. On a personal account, it doesn’t matter...
Feb 21, 20236 min read
Use Your iPhone’s Built-in Features to Create Professional-Quality Photos!
High-quality, professional-looking product photos are essential for any small business owner. But what if you don’t have the right tools...
Sep 27, 20224 min read
What Are IG Candid Challenges? How Being More Authentic on Social Media Can Help Your Small Business
It seems like every time you turn around, there’s a new social media sensation taking the world by storm. If you are a particularly avid...
Jul 30, 20225 min read
Keeping Up with Trends While Staying True to Your Brand: Let’s Talk About Reels!
While scrolling through Instagram or Facebook, you may have noticed short videos known as “Reels” pop up. Reels are Instagram’s version...
Jun 24, 20225 min read
Turning Likes into Comments — How to Get Better Engagement on Instagram and Facebook
It’s not hard to get likes on Instagram. You use a few hashtags, then follow all your friends, fellow small business owners, and clients,...
Sep 16, 20214 min read
Unpopular Opinion: Reels Are NOT the Way to Sales Growth on Instagram
If you’re active on Instagram, you’ve probably heard about Reels by now. Reels are a relatively new feature on Instagram that allow you...
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